About me
I'm a designer with a diverse skill set and a deep passion for harnessing the power of design to create meaningful and impactful solutions. With a keen eye for aesthetics and an insatiable curiosity, I have dived into various realms of design not only driven by the creative process but also by the strategic and managerial aspects of the field.
My Story
My journey begins in Costa Rica where I first kicked of my career as an architect and urbanist, here I found myself bringing a holistic approach to my designs and learned the importance of context and sustainability. However beyond learning to embrace the grand vision and overall concept, I also developed a deep appreciation for the intricate details that shape exceptional design. Consequently, my curiosity led me to explore other disciplines such as: interior design, branding, graphic design, and UX/UI design.
My passion for design has led me to immerse myself in the sphere of business design and strategy. This captivating expedition has enlightened me to the fact that my ability to analyze and synthesize information, make me excel at identifying opportunities, solving intricate problems, and devising solutions that seamlessly blend aesthetics, functionality, and user-centricity. Furthermore, my expertise in design management equips me with the ability to navigate complex projects, lead multidisciplinary teams, and ensure a successful implementation.
By blending creativity with commercial acumen, I have discovered the transformative power of not only creating meaningful solutions but also ensuring their success and profitability in our rapidly evolving world.
Education
- 2022–2023
Master's Degree in Advanced Design Management, Strategy and Entrepreneurship
ELISAVA Escuela Superior de Diseño e Ingeniería de Barcelona
- 2017–2019
Licentiate Degree In Architecture and Urbanism
Instituto Tecnológico de Costa Rica
- 2014–2017
Bachelor's Degree in Architecture and Urbanism
Instituto Tecnológico de Costa Rica
- 2000–2013
Highschool Diploma
Country Day School
Values
CURIOSITY
Asking thought-provoking questions, challenging assumptions, and fearlessly venturing into uncharted territories
CREATIVITY
Envisioning diverse possibilities and recognizing that there are often multiple ways to look at a problem.
VERSATILITY
Flexibility to adapt and respond to diverse contexts and evolving needs.
Experience
Co-Founder + Head of Sales Mycelium, BCN
mar 2023 – present
- Led the development of a digital booking platform for digital nomads in rural co-livings and retreats. Crafted product strategy, oversaw MVP launch, and optimized user acquisition through A/B testing and SEO
- Executed digital marketing campaigns, with a combination of content marketing, social media, and email campaigns.
- Coordinated the prototyping phase, iterating based on user feedback, crucial for a successful MVP launch.
- Developed and implemented effective sales strategies, aligning them with organizational objectives.
- Established key relationships for continuous product improvement.
Interior Designer estudioestudio, BCN
dec 2022 – present
- Documented the development of diverse interior design projects, specializing in residential renovations.
- Proficiently engaged in 3D modeling and rendering to bring design concepts to life.
- Produced precise construction plans, incorporating industry standards and regulatory compliance.
Business Designer ELISAVA, BCN
oct 2022 – jul 2023
- Identified, prioritized, and cultivated business opportunities through comprehensive qualitative and quantitative research.
- Formulated product vision and strategy for five potential startup ideas within a dynamic six-month timeframe.
- Executed end-to-end product development, including crafting product roadmaps, digital and physical MVP/prototyping.
- Organized impactful marketing and advertising campaigns. Presented compelling final pitches to potential investors.
Project Manager HTDS, BCN
jan 2023 – april 2023
- Articulated and planned company objectives, aligning them with market dynamics and business goals.
- Conducted comprehensive market research, providing valuable insights for informed decision-making.
- Managed multidisciplinary teams, promoting collaboration and synergy among diverse skill sets.
- Visualized design ideas, ensuring alignment with project goals and client expectations.
UX/UI designer Amagats, BCN
oct 2022 – dec 2022
- Freelanced creating a visually engaging webpage design for an artists' collective marketplace.
- Initiated the design process by crafting detailed wireframes.
- Conducted comprehensive UX research, analyzing competitors to inform design decisions.
Architect StudioSiart, BCN
oct 2022 – dec 2022
- Developed comprehensive constructive documentation, ensuring precision and accuracy in project execution.
- Utilized advanced 3D modeling techniques to enhance design visualization.
Design lead Gensler, SJ
dec 2020 – aug 2022
- Led a design team of 7 professionals, ensuring alignment with stakeholder expectations and project goals.
- Facilitated and ran effective meetings and reviews, implemented weekly sprints, and provided mentorship.
- Maintained a focus on project consistency and quality, personally overseeing high-end interior commercial projects.
- Successfully delivered over 250 interior design projects within a year for a globally renowned brand.
Brand developer anama, SJ
jul 2020 – nov 2020
- Developed a freelance project, conceptualizing and developing the identity, image, and personality for a personal care brand.
- Personally crafted a distinctive logo, ensuring it aligns seamlessly with the brand's vision and values.
- Designed and executed comprehensive social media content planning.
- Conducted product photography sessions and created impactful packaging designs.
Interior designer Gensler, SJ
nov 2019 – mar 2020
- Developed commercial design projects from the initial site survey stage through design development to final documentation.
- Expertly curated materials and lighting selections, employing a keen eye for aesthetics and functionality.
- Successfully delivered over 50 interior design projects across more than 10 countries in the Americas.
Urban project intern TEC, SJ
mar 2018 – jul 2018
- Contributed to the urban design of a city boulevard, conducting analysis of regulatory limitations.
- Aligned team objectives to ensure cohesive collaboration.
- Facilitated meetings with stakeholders, actively engaging with diverse groups.
Architecture intern StudioSaxe, SJ
apr 2017 – jul 2017
- Contributed to the architectural team by creating detailed 3D models, drawings, and specifications.
- Engaged in material budgeting and inventory management.
Skills + Certification
Tools
management + prototyping
- Excel
- Google Ads + Analytics
- Miro
- Monday.com
- Trello
- Notion
- Typeform
- Wordpress + Elementor
- Brevo
- Calendly
- Wix
- Squarespace
design
- Adobe CC (Ps, Ai, Lr, Id)
- Autocad
- Autodesk Revit
- Canva
- Cinema 4D
- Cloud Render A-360
- Corona Render
- Enscape
- Figma
- Lumion
- Sketchup
- V-Ray
Soft Skills
- Communication
- Adaptability
- Problem-solving
- Collaboration
- Attention to detail
- Strategic thinking
- 2022
Natural Building & Plasters Intensive
Rancho Mastatal Sustainability Education Center
- 2021
Design Thinking
Global Innovation Management Institute
- 2021
Real Estate Appraisal
CFIA course certification
- 2020
Project Management
CFIA course certification
- 2019
Advanced graphic exploration and representation workshop
Enigma Design Studio
- 2018
Wood Structure Design for Architects
Instituto Tecnológico de Costa Rica
- 2018
Module 2-Exteriors Intermediate Level
Instituto Cinema 4D: Cinema 4D + Corona Render
- 2017
Module 1-Interiors Intermediate Level
Instituto Cinema 4D: Cinema 4D + Corona Render
- 2014
Autocad 2D & 3D
Centro nacional de capacitación