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About me

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I'm a designer with a diverse skill set and a deep passion for harnessing the power of design to create meaningful and impactful solutions. With a keen eye for aesthetics and an insatiable curiosity, I have dived into various realms of design not only driven by the creative process but also by the strategic and managerial aspects of the field.

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My Story

My journey begins in Costa Rica where I first kicked of my career as an architect and urbanist, here I found myself bringing a holistic approach to my designs and learned the importance of context and sustainability. However beyond learning to embrace the grand vision and overall concept, I also developed a deep appreciation for the intricate details that shape exceptional design. Consequently, my curiosity led me to explore other disciplines such as: interior design, branding, graphic design, and UX/UI design. 

 

My passion for design has led me to immerse myself in the sphere of business design and strategy. This captivating expedition has enlightened me to the fact that my ability to analyze and synthesize information, make me excel at identifying opportunities, solving intricate problems, and devising solutions that seamlessly blend aesthetics, functionality, and user-centricity. Furthermore, my expertise in design management equips me with the ability to navigate complex projects, lead multidisciplinary teams, and ensure a successful implementation.

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By blending creativity with commercial acumen, I have discovered the transformative power of not only creating meaningful solutions but also ensuring their success and profitability in our rapidly evolving world. 

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Education

2022-2023 

2017-2019

2014-2017

2000-2013

Master’s Degree in Advanced Design Management, Strategy and Enterpreneurship

ELISAVA Escuela Superior de Diseño e Ingeniería de Barcelona

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Licentiate Degree In Architecture and Urbanism

Instituto Tecnológico de Costa Rica

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Bachelor´s Degree in Architecture and Urbanism

Instituto Tecnológico de Costa Rica

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Highschool Diploma

Country Day School

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Values

CURIOSITY

Asking thought-provoking questions, challenging assumptions, and fearlessly venturing into uncharted territories

CREATIVITY

Envisioning diverse possibilities and recognizing that there are often multiple ways to look at a problem.

VERSATILITY

Flexibility to adapt and respond to diverse contexts and evolving needs.

Experience

Co-Founder + Head of Sales Mycelium, BCN

mar 2023- present

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  • Led the development of a digital booking platform for digital nomads in rural co-livings and retreats. Crafted product strategy, oversaw MVP launch, and optimized user acquisition through A/B testing and SEO

  • Executed digital marketing campaigns, with a combination of content marketing, social media, and email campaigns. Analyzed campaign performance using tools like Google Analytics to inform data-driven decision-making.

  • Coordinated the prototyping phase, iterating based on user feedback, crucial for a successful MVP launch.

  • Developed and implemented effective sales strategies, aligning them with organizational objectives. This included designing and executing targeted sales funnels, resulting in increased conversion rates.

  • Established key relationships for continuous product improvement, leveraging insights from stakeholders and customers.

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Interior Designer estudioestudio, BCN

dec 2022- present

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  •  Documented the development of diverse interior design projects, specializing in residential renovations. Conducted comprehensive material inventories, utilizing keen attention to detail.

  • Proficiently engaged in 3D modeling and rendering to bring design concepts to life, ensuring a tangible visualization of the envisioned spaces.

  • Produced precise construction plans, incorporating industry standards and regulatory compliance to guide seamless project execution.

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Business Designer ELISAVA, BCN

oct 2022- jul 2023

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  • Identified, prioritized, and cultivated business opportunities through comprehensive qualitative and quantitative research, contributing to strategic decision-making.

  • Formulated product vision and strategy for five potential startup ideas within a dynamic six-month timeframe.

  • Executed end-to-end product development, including crafting product roadmaps, digital and physical MVP/prototyping, participating in sprints, and designing effective go-to-market strategies.

  • Organized impactful marketing and advertising campaigns, aligning with the investment plan. Presented compelling final pitches to potential investors, demonstrating a deep understanding of market dynamics and business viability.

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Project Manager HTDS, BCN

jan 2023- april 2023

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  • Articulated and planned company objectives, aligning them with market dynamics and business goals.

  • Conducted comprehensive market research, providing valuable insights for informed decision-making and strategic planning.

  • Managed multidisciplinary teams, promoting collaboration and synergy among diverse skill sets for optimal project outcomes.

  • Visualized design ideas, ensuring alignment with project goals and client expectations. Conducted thorough project flow reviews to identify and address potential bottlenecks.

  • Proactively pitched ideas to clients, effectively conveying project vision and generating buy-in.

  • Crafted rollout strategies, improving project coordination and processes. Innovatively identified new leads for product design projects, contributing to business growth.

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UX/UI designer Amagats, BCN

oct 2022- dec 2022

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  • Freelanced creating a visually engaging webpage design for an artists’ collective marketplace.

  • Initiated the design process by crafting detailed wireframes, ensuring a solid foundation for the user interface.

  • Conducted comprehensive UX research, analyzing competitors to inform design decisions and enhance user experience.

  • Defined content strategy, ensuring alignment with the client’s objectives and mission for the artists’ collective.

  • Crafted a visually appealing and intuitive user interface, enhancing overall user experience and engagement.

  • Collaborated with the client to help define business objectives and mission, contributing to a cohesive and impactful online presence.

  • Developed compelling copywriting for the webpage, communicating the unique value proposition and enhancing brand messaging.

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Architect StudioSiart, BCN

oct 2022- dec 2022

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  • Developed comprehensive constructive documentation, ensuring precision and accuracy in project execution.

  • Utilized advanced 3D modeling techniques to enhance design visualization and communicate intricate architectural concepts effectively.

  • Ensured strict regulatory compliance throughout the design and construction phases, navigating and addressing legal requirements seamlessly.

​Design lead Gensler, SJ

dec 2020- aug 2022

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  • Led a design team of 7 professionals, ensuring alignment with stakeholder expectations and project goals.

  • Facilitated and ran effective meetings and reviews, implemented weekly sprints, and provided mentorship, offering clear direction to team members.

  • Maintained a focus on project consistency and quality, personally overseeing the design and documentation of high-end interior commercial projects.

  • Monitored and delivered critical feedback to elevate team performance and foster professional growth.

  • Succesfully delivered over 250 interior design projects within a year, significantly enhancing the overall customer experience for a globally renowned brand in the retail industry.

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Brand developer anama, SJ

jul 2020- nov 2020

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  • Developed a freelance project, conceptualizing and developing the identity, image, and personality for a personal care brand

  • Personally crafted a distinctive logo, ensuring it aligns seamlessly with the brand’s vision and values.

  • Designed and executed comprehensive social media content planning, mantaining brand consistency across various digital platforms.

  • Conducted product photography sessions, capturing visually appealing images to enhance the brand’s online presence.

  • Created impactful packaging designs, ensuring they not only reflect the brand’s essence but also resonate with the target audience.

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Interior designer Gensler, SJ

nov 2019- mar 2020

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  • Commercial designer from the site survey stage, to design development and

  • Developed commercial design projects from the initial site survey stage through design development to final documentation, ensuring seamless execution.

  • Expertly curated materials and lighting selections, employing a keen eye for aesthetics and functionality.

  • Utilized advanced 3D modeling techniques to bring design concepts to life, enhancing visualization accuracy.

  • Executed compelling renderings and presentations to clients, effectively communicating design intent and capturing stakeholder buy-in.

  • Successfully delivered over 50 interior design projects across more than 10 countries in the Americas, demonstrating adaptability to diverse cultural and design contexts.

  • final documentation. Material + lighting selection, 3D modeling, rendering, and presentation to clients.  

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Urban project intern TEC, SJ

mar 2018- jul 2018

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  • Contributed to the urban design of a city boulevard, conducting analysis of regulatory limitations, zoning laws, and land use considerations.

  • Aligned team objectives to ensure cohesive collaboration and efficient progress towards project goals.

  • Facilitated meetings with stakeholders, actively engaging with diverse groups to gather valuable insights and feedback.

  • Initiated outreach efforts to potential investors, communicating the project’s vision and generating interest in potential partnerships.

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Architecture intern StudioSaxe, SJ

apr 2017- jul 2017

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  • Contributed to the architectural team by creating detailed 3D models, drawings, and specifications, demonstrating proficiency in design visualization and documentation.

  • Engaged in material budgeting and inventory management, optimizing resource allocation for cost-effective project execution.

 

Skills + Certification

Tools

management + prototyping

Excel
Google Ads + Analytics
Miro
Monday.com
Trello
Notion
Typeform
Wordpress + Elementor
Brevo
Calendly
Wix

Squarespace

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design

Adobe CC (Ps, Ai, Lr,Id)
Autocad
Autodesk Revit
Canva
Cinema 4D
Cloud Render A-360
Corona Render
Enscape
Figma
Lumion
Sketchup
V-Ray

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Soft Skills

Communication

Adaptability

Problem-solving

Collaboration

Attention to detail

​Strategic thinking​​

2022

Natural Building & Plasters Intensive

Rancho Mastatal Sustainability Education Center

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2021

Design Thinking

Global Innovation Management Institute

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2021

Real Estate Appraisal

CFIA course certification

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2020

Project Management

CFIA course certification

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2019

Advanced graphic exploration and representation workshop

Enigma Design Studio

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2018

Wood Structure Design for Architects

Instituto Tecnológico de Costa Rica

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2018

Module 2-Exteriors Intermediate Level

Instituto Cinema 4D: Cinema 4D + Corona Render

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2017

Module 1-Interiors Intermediate Level 

Instituto Cinema 4D: Cinema 4D + Corona Render

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2014

Autocad 2D & 3D

Centro nacional de capacitación

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